Client
American Reading Company
Deliverables
Style Guide, Flyers, Presentations, Emails, Social Media, Event Designs
This mid-size company needed to solidify its branding for recall and scaleability as it began competing in the larger markets.
American Reading Company focused its B2B marketing on in-person sales as it had a complicated and customizable product.
Style Guide
This 25-year-old company had been struggling with finalizing a cohesive brand and documenting best practices. When I was working as the Creative Manager, I designed the base outline for the company's style guide and then set up a time with a freelance designer to finalize the document. I oversaw this freelancer and provided all of the creative direction, files, and feedback for this project. This allowed our in-house team of designers to keep up with the day-to-day demands, and finally create a single source of truth for branding.
Flyers
One of the main tasks my team took on was converting the outdated and scattered branding into a single look and feel that could be easily remembered and recognized as American Reading Company.